Alex Marie Privacy Policy

At Alex Marie, we are committed to protecting your privacy while you browse our women’s designer clothing and shoes collections. This Privacy Policy explains what information we collect when you visit our site, how we use it, and your rights under applicable privacy laws including GDPR, CCPA, and state-specific privacy regulations.

What Information Alex Marie Collects When You Shop Our Women’s Fashion Site

Alex Marie collects information to provide you with a better browsing experience and to improve our designer clothing and shoes collections. We collect information in the following ways:

Information you provide directly:

• Your name and email address when you submit a contact form
• Your email address when you subscribe to Alex Marie communications about new women’s clothing arrivals and designer shoe releases

Information we collect automatically:

• Device type, browser, and operating system you use to visit Alex Marie
• IP address and approximate geographic location
• Pages you visit on our women’s shoes and clothing collections
• Time spent browsing Alex Marie designer products
• Referral source (how you found Alex Marie)

This information is collected through cookies and analytics tools such as Google Analytics.

Information from third parties:

• Affiliate tracking data from Amazon Associates when you click through to purchase Alex Marie products
• Analytics data from Google Analytics to understand how visitors engage with our women’s fashion collections

How Alex Marie Uses Your Information to Enhance Your Designer Fashion Experience

Alex Marie uses the information we collect to:

• Operate and improve our women’s clothing and shoes site
• Respond to your inquiries about Alex Marie products
• Send you communications you’ve opted into regarding new designer arrivals, seasonal collections, and style guides
• Analyze site traffic and user behavior to understand which women’s shoes and clothing pieces resonate most with our audience
• Comply with legal obligations
• Maintain security and prevent fraud
• Track affiliate referrals to Amazon.com where Alex Marie products are available for purchase

Cookies and Tracking Technologies Alex Marie Uses on Our Designer Fashion Site

Alex Marie uses cookies and similar tracking technologies to enhance your browsing experience. Here’s what we use:

Essential cookies: Required for basic site functionality, including navigating between our women’s shoes, dresses, boots, and clothing collections.

Analytics cookies: Google Analytics tracks how you interact with Alex Marie, including which designer products you view, how long you browse our collections, and where you came from. This data is aggregated and anonymized to help us improve our women’s fashion offerings.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of Alex Marie products to our affiliate links when you shop on Amazon.com.

You can manage cookies through your browser settings. Please note that disabling cookies may affect your ability to fully experience Alex Marie’s designer clothing and shoes site.

How Alex Marie Shares Information About Your Women’s Fashion Browsing

Alex Marie may share your information in the following circumstances:

• Service providers: We work with hosting providers, analytics tools, and other services that help us operate Alex Marie’s designer fashion site
• Amazon.com: As part of the Amazon Associates Program, affiliate tracking data is shared to attribute purchases of Alex Marie products
• Law enforcement: When required by law or to protect the rights and safety of Alex Marie, our visitors, or others
• Business transfers: In the event Alex Marie is acquired or merged with another company, your information may be transferred to the acquiring entity

Alex Marie does not sell your personal information to third parties.

How Alex Marie Protects Your Data on Our Designer Clothing Site

Alex Marie implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission. However, no method of transmission over the internet is 100% secure. While we strive to protect your information using industry-standard practices, we cannot guarantee absolute security.

Your Privacy Rights When Shopping Alex Marie Women’s Fashion

You have specific rights regarding your personal information. These rights vary depending on your location and applicable privacy laws.

All visitors to Alex Marie have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications from Alex Marie
• Request restriction of processing

GDPR Rights (EU/EEA residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal information and receive a copy
• Right to rectification of inaccurate or incomplete information
• Right to erasure (the “right to be forgotten”)
• Right to restrict processing of your personal information
• Right to data portability (receive your information in a structured, machine-readable format)
• Right to object to processing based on legitimate interests
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority if you believe Alex Marie has not complied with GDPR

CCPA/CPRA Rights (California residents):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Know what personal information Alex Marie collects and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate information
• Limit use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

State-Specific Privacy Rights (Virginia, Colorado, Connecticut, Utah):

If you reside in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you have rights substantially similar to CCPA rights, including:

• Access, correction, and deletion of personal information
• Data portability
• Opt-out of targeted advertising, sale of personal information, and profiling

How to exercise your rights:

To exercise any of these rights, please contact Alex Marie by email at the address listed in the Contact section below, or use the contact form on this site. We will respond to your request within 30–45 days depending on applicable law. We may need to verify your identity before processing certain requests to protect your privacy.

Alex Marie’s Commitment to Children’s Privacy Under COPPA

Alex Marie’s women’s designer clothing and shoes site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided Alex Marie with personal information, please contact us immediately using the information below and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Alex Marie’s Designer Fashion Site

Alex Marie links to Amazon.com where you can purchase our featured women’s shoes, dresses, boots, and clothing. We may also link to other third-party sites for reference purposes. Alex Marie is not responsible for the privacy practices or content of Amazon or any other third-party site. We encourage you to review the privacy policies of any external site you visit from Alex Marie.

International Data Transfers from Alex Marie

Alex Marie operates in the United States. If you access our women’s fashion site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable international privacy laws including GDPR.

How Long Alex Marie Retains Your Information

Alex Marie retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions related to inquiries about our designer clothing and shoes are typically retained for up to 12 months. Analytics data collected through Google Analytics is governed by Google’s data retention policies.

Email Communications from Alex Marie About Women’s Designer Fashion

If you subscribe to Alex Marie communications, you will receive periodic emails about new women’s clothing arrivals, designer shoe releases, seasonal collections, style guides, and curated fashion inspiration. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly using the information below.

Do Not Track Signals and Alex Marie

Some browsers transmit “Do Not Track” signals to websites. At this time, Alex Marie does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy to improve your experience browsing our women’s designer clothing and shoes collections.

Changes to Alex Marie’s Privacy Policy

Alex Marie may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the evolution of our women’s fashion site. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of Alex Marie after changes are posted constitutes your acceptance of the revised Privacy Policy.

Contact Alex Marie About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact Alex Marie about any aspect of how we handle your information while you browse our women’s designer clothing and shoes collections, please reach out to us:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Alex Marie has shared with third parties for their direct marketing purposes. To make such a request regarding your information collected while browsing our women’s fashion site, please contact us using the information above.

Consent to Alex Marie’s Privacy Practices

By using Alex Marie’s women’s designer clothing and shoes site, you consent to the collection and use of your information as described in this Privacy Policy.